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// Custom apps

A system built around how you actually work.

When off-the-shelf tools make you bend your business to fit them, a small custom app pays for itself fast. Web and mobile, built on a stack you can hire for later.

What gets built

Concrete examples from this kind of work. Most projects take one or two of these and do them properly.

01

Booking systems

Appointments, deposits, reminders and rescheduling, with rules that match your calendar instead of someone else's.

02

Customer portals

A place where clients see their orders, invoices and documents instead of emailing you to ask.

03

Internal dashboards

One screen for the numbers that matter, pulled live from the tools you already use.

04

Field and staff apps

Simple phone apps for the people who are never at a desk: checklists, photos, sign-offs.

05

MVPs

The smallest version of a product idea that real users can try, built to be extended rather than thrown away.

What's included

From $3,000, typical delivery in 3–6 weeks. The price in the written scope is the price you pay.

  • Scope and screens agreed in writing before build
  • Web app or PWA, iOS and Android when needed
  • Admin area, payments and login
  • Deployed to your own accounts, code in your repository
  • 30 days of fixes, then optional monthly support
Book a free 20-minute call

No pitch deck. You describe the busywork, I tell you what it would cost to make it disappear.

Status Placeholder

Before and after

An example of how a project like this plays out. Replaced with a real case study as soon as the first one ships.

A booking system that stopped the double-bookings

18%no-show rate, before
6%after

A small clinic ran bookings through a shared calendar and a phone. A custom booking app with deposits and automatic reminders replaced both. No-shows fell and the front desk stopped spending mornings on the phone.

Illustrative example

Questions about custom apps

Straight answers. Anything else, ask on the call.

Q.01Why not use an off-the-shelf tool?

Often you should, and I will say so on the first call. Custom makes sense when the tool forces workarounds, charges per seat for a feature you barely use, or cannot connect to the rest of your systems.

Q.02Who maintains it after launch?

You own the code and the accounts. Keep me on a monthly plan, or hand it to any developer. The stack is mainstream on purpose.

Q.03Can it grow later?

Yes. Larger products are split into milestones, so you get a working first version early and add to it with real usage behind each decision.

What would you stop doing by hand?

Book a call or send an email. I reply within one working day.